The NFL schedule release is already a manufactured holiday that’s sole purpose is to force the NFL back onto everyone’s timeline and with no sports going on, it went even bigger this year with a THREE HOUR release party on ESPN. Good lord people. Do we really care that much about what team plays who when?
While the event itself is dumb and way overblown—at least in my humble, cynical opinion—it does actually lead to some rather good content put out by team social media accounts. So, here are the definitive rankings of each NFL team’s schedule release based on creativity, humor, fun, and my own gut. Let me know what your rankings would be in the comments.
I know no ranking right off the bat is not exactly what you want when you come to a ranking article but wanted to start with the Saints because it’s not really a schedule release but it is a really amazing thing they did, so they get props for being great.
Here's how we'll open the season! pic.twitter.com/JC5FDiYpg9— Kansas City Chiefs (@Chiefs) May 7, 2020
Not even a video. I think they did a live stream to announce the schedule but please, no one’s watching that. Chiefs just resting on their laurels at this point smh.
30. Seattle Seahawks
No video, no love. Also why have this be four separate photos? Why not just have it be one picture so you don’t get weird overlapping?
29. Cleveland Browns
Talking over a giant picture of the schedule. Basic AF.
28. Los Angeles Rams
We get it, ya’ll got a new stadium. You got fans to fill it?
27. New York Jets
Not much here. The drawings go too fast, you can’t tell what’s being drawn, and there isn’t much humor. That’s a no from me dog.
Special Delivery— Cincinnati Bengals (@Bengals) May 7, 2020
Our 2020 schedule has ARRIVED... pic.twitter.com/uzhfkya7jE
The cigar theme is a nice touch but this had so much promise after the opening and then ultimately a little disappointing.
Our 2020 schedule in GIFs: a thread— Arizona Cardinals (@AZCardinals) May 8, 2020
Not a video but this thread is pretty good. Why they didn’t just toss all these into a video I’ll never know.
Bored in the house but counting the days until our Sunday Best pic.twitter.com/vlAcmdei4V— Carolina Panthers (@Panthers) May 7, 2020
Not a bad idea but there’s just too much going on and waaaay too many camera pans and spins and whatnot.
23. Atlanta Falcons
Falcons taking themselves a liiiiittle too seriously in their new uniforms.
22. Chicago Bears
This is terrifying to watch and will most certainly haunt me for the rest of my days.
Players catching the ball from each other to cool music. Cool.
Players working out. Cool.
18. New York Giants
Soo we asked a few friends to help us announce the schedule... pic.twitter.com/XcPB6YMIf1— New York Giants (@Giants) May 7, 2020
Player and friends reading the schedule. Cool.
Our 2020 schedule is HERE!— Tampa Bay Buccaneers (@Buccaneers) May 7, 2020
But who will win our game show? pic.twitter.com/2XJIAkmoNG
Points for creativity and the idea, but not great execution. The offense/defense smack talking was appreciated though.
Just a basic highlight reel package. Nothing clever or creative. But still better than the Jets.
Colts 2020 Schedule Release Video (feat. Social Distancing) pic.twitter.com/Xy0F7ZK4T4— Indianapolis Colts (@Colts) May 7, 2020
Another players announcing the schedule but Quenton Nelson saves the day.
It’s fun, but also boring. I’ve already seen into each coaches house during the draft, don’t really need to see it all again. That being said, the chat bar does have a couple good liners.
13. Houston Texans
Alright, this is kinda cute, though I’m not sure why they went with this theme.
Bored at home watching TV is a running theme with all these and the Eagles do a good job with them, though some of the show connections aren’t quite there.
A little slow, a little long, but they get some good jabs and jokes in here.
10. Baltimore Ravens
I like the idea, but the execution doesn’t quite land. There’s often too much going on and it’s hard to track just what you should be watching.
Thank you to the frontline workers who have helped us announce the 2020 #DallasCowboys schedule. We couldn’t get back to football without you!— Dallas Cowboys (@dallascowboys) May 7, 2020
Tickets available via @SeatGeek → https://t.co/A36cl92pfI pic.twitter.com/68IbRzN1ty
Are they the most dynamic schedule release? No but it does make you feel good and does a great job recognizing all those make a difference in today’s world.
Clear, straight forward, and fun. I like it!
Freeze all motor functions. The 2020 schedule is here. pic.twitter.com/SwB2YjOpCh— San Francisco 49ers (@49ers) May 7, 2020
Westworld vibe, I dig! A little tough at times to see exactly who the team is but it’s clean and looks beautiful.
Like the TV perusing aspect of the announcement and some of the shows they have are spot on, mainly the amount of shade that’s thrown at the Jets. Well done.
I’d watch Planet Lions, especially with this Not-David-Attenborough David Attenborough.
A big fan of the animation and some of the action sequences. Also, did Titan Man kill the teddy bear because that’s what it sounded like.
this year is different, so we did something different… our 2020 schedule release pic.twitter.com/odonJJJ3Gc— Los Angeles Chargers (@Chargers) May 7, 2020
I legit teared up watching this.
You wanted the schedule?— Denver Broncos (@Broncos) May 7, 2020
You got it, dude. pic.twitter.com/qxRtusUVGJ
Now this is how you release a schedule. The TV show opening is a classic motif but the Broncos players are the ones that really sell this. Whoever rejected his daughter’s shot, Mutombo’d her, and then smiled at the camera is my personal hero.
YES TO ALL OF THIS