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Last week's column paid off in a big way for owners who put in trade offers. I targeted Brandon Marshall and T.Y Hilton as buy-low targets, and both looked fantastic in Week 6.
This week I'm buying two rookies and a quarterback who looks like he's finally arrived in 2014. Here are my buy and sell targets for Week 7.
Buy
Isaiah Crowell
I put Crowell in this column earlier in the season, and that anticipation of him becoming a bigger part of the Browns offense appears to be coming true. Fellow rookie Terrance West was a healthy scratch in Week 6 while Crowell rushed for 77 yards and a touchdown.
The Browns love running the ball, and they know they're good at it. I'll continue to buy this ground game with Kyle Shanahan calling the shots. Cleveland is currently averaging 32.8 rushing attempts per game, which means Crowell's workload should remain steady going forward.
His two fumbles on Sunday weren't great (he only lost one), but it's obvious the Browns value Crowell's talent more than West's and are willing to put him in a committee with Ben Tate. If Crowell is available in your league, it's an obvious no-brainer to add him right now. I would reach out to owners who might be worried about his fumbles or consistency issues to get Crowell for a cheaper price at the moment.
Sammy Watkins
Another rookie who was featured in this column last week, Watkins continues to serve as a great buy-low target. He caught two passes in Week 6, but when you consider he was shadowed by Darrelle Revis throughout the game, you shouldn't be worried about his production going forward.
With Kyle Orton in the lineup, Watkins saw 12 targets in Week 5. He has 47 total targets during his rookie campaign. But the real potential lies with his future matchups.
Looking ahead at the schedule, Watkins will face the Jets twice, a team that just lost Dee Milliner for the year. During the weeks of fantasy football playoffs, he faces the Broncos, Packers and Raiders from Weeks 14-16. Those are all exploitable matchups for a rookie who's already shown flashes of brilliance.
I doubt Watkins owners are too keen on keeping him since his production has been spotty. He's a player who can make a difference during your playoffs.
Cam Newton
Here's the Cam we've been waiting for. Newton rushed for 107 yards and a touchdown in Week 6 against the Bengals. Are you still worried about that ankle?
Offensive coordinator Mike Shula mentioned after the game that he wondered if he ran Newton too much, but he also commented his desire to keep letting him take off. Going forward I would expect to see more read-options for Newton, as those plays killed the Bengals defense in the second half.
The Panthers running game isn't doing the offense any favors. With that in mind, I can't see Shula and company holding Newton back anymore. He probably won't run the ball 17 times a game, but he has added value with rushing yards and a potential to score at the goal line.
I've seen a lot of owners asking what they should do with Newton. Target them and take advantage while Newton still has some owners on the fence.
Other players I like
Golden Tate: Been on this list a few times, a weaker showing in Week 6 could open the door for you to buy-low.
Eric Decker: He's getting back to full strength, and as the best weapon in a bad Jets offense, Decker will see a ton of targets. He's also a good red zone target.
Jerick McKinnon: The workload is changing, and McKinnon appears to be in charge in the Vikings backfield. Buy him before he goes off.
Sell
Ahmad Bradshaw
I listed Bradshaw earlier this year with the expectation that his receiving touchdowns would diminish, but he keeps finding ways to score near the goal line. Bradshaw now has five receiving touchdowns through six weeks. That's unheard of for running backs.
In recent NFL history, Darren Sproles and Jamaal Charles have led running backs with a season-high of seven receiving touchdowns. Over the past 20 years, Marshall Faulk has the highest number of touchdown receptions for a running back with nine in 2001. See what I mean?
Trent Richardson continues to play a significant role in the Colts offense. Indianapolis clearly values Bradshaw, but they know he's an older back with a history injury, so they're not going to give him a ton of touches every game. If he doesn't score a receiving touchdown, his stat line for the week isn't too impressive in your starting lineup. I would still sell high on Bradshaw.
Andre Johnson
He looked like his old self on Thursday night, catching seven passes for 99 yards and a touchdown. It was the first touchdown Johnson caught in 77 receptions. Is now the time to sell?
While it's nice to see Johnson break out, you have to keep in mind the Texans are running the ball more than any team in the league in regards to play calling percentages. Ryan Fitzpatrick is a shaky starter, leaving Arian Foster and the run game to take priority in every game.
Johnson is seeing plenty of targets, so his floor is stable. But I think you can turn his last performance in for a player with higher upside. DeAndre Hopkins is always a threat to steal red zone targets as well. I'd be selling both receivers if I could.
Malcom Floyd
Another Chargers receiver trying to fool fantasy owners, Floyd is not a consistent threat in San Diego's offense. We saw Eddie Royal go off to start the year, and his numbers have come back down to Earth. Floyd's huge numbers from Week 6 make him a great sell-high option if he's on your roster.
The entire Chargers receiving corps is probably worth selling at this point. Keenan Allen is not producing like we'd expect. I still like him long-term, but it seems clear Philip Rivers is going to spread the ball around. Antonio Gates has been boom-or-bust. Royal has five catches over the past two games.
Buy Philip Rivers. Buy Branden Oliver. Sell the Chargers receivers.